Recruitment marketing metrics are essential for evaluating the effectiveness of your employer branding, talent attraction, and candidate engagement efforts. These metrics help you assess the performance of your recruitment marketing strategies and make data-driven decisions to improve your recruitment process. Here are some key recruitment marketing metrics: Website Traffic: Measure the number of visitors to your career site, including unique visitors, page views, and bounce rates. This provides insight into the overall interest in your organization as an employer. Conversion Rate: Track the percentage of website visitors who take desired actions, such as signing up for job alerts, submitting applications, or requesting more information. High conversion rates indicate effective calls to action (CTAs) and user experience. Source of Traffic: Analyze where your website traffic is coming from, including organic search, social media, job boards, and referrals. This data helps you allocate resources to the most effective channels. Click-Through Rate (CTR): Calculate the percentage of people who click on your job listings or other content, especially in email campaigns or social media posts. A high CTR indicates compelling content. Engagement Metrics: Track user engagement with your content, such as likes, shares, comments, and social media followers. These metrics help measure your brand's visibility and impact on social platforms. Email Campaign Metrics: For email marketing campaigns, monitor metrics like open rates, click-through rates, and conversion rates to assess the effectiveness of your email communication with potential candidates. Job Application Drop-off Rate: Analyze the rate at which applicants abandon the application process at different stages, identifying areas for improvement. Time to Apply: Measure the time it takes for candidates to complete the application process from the moment they land on your job listing. #tcm #cadfin #time_to_apply #job_posting https://www.tcmservicemart.com https://g.co/kgs/EWruJK